Product ideas are overrated, execution is underrated

Image of a toy hippo.
Image by author — The inspiration behind the name “Hippokite.”

Product ideas are overrated, execution is underrated.


Golden Handcuffs



Gif of water leaking from bench

LinkedIn Profile Tips #1: LinkedIn profile photo


Image of book with lights in it

What’s a personal brand story?


GIF of Alice in Wonderland looking into a multi-coloured broken mirror

1. I quit my job with the goal of starting my own company.


“I’m going to self-publish my first book during a global pandemic!” said no one. Ever.

My product stack


My LinkedIn profile
Image by author


Early Career in Marketing


Lena Sesardic

Product manager turned solopreneur, self-published author & freelance writer. Writes about PM, entrepreneurship, LinkedIn marketing & personal branding.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store