Product ideas are overrated, execution is underrated

Image of a toy hippo.
Image by author — The inspiration behind the name “Hippokite.”

But what’s even more underrated than execution is getting started on a product idea—any idea—to practice how to execute.

Many entrepreneurs fall into the trap of taking a long time to pick the best idea to work on. …

Don’t make these mistakes if you want to protect your psyche as an early entrepreneur and avoid setting yourself back by a few months.

GIF of Alice in Wonderland looking into a multi-coloured broken mirror

Exactly 12 months after quitting my job as an innovation product manager, I reflected on three *big* mistakes I made.

1. I quit my job with the goal of starting my own company.

I naively set aside a year…

“I’m going to self-publish my first book during a global pandemic!” said no one. Ever.

But before I get into the nitty-gritty of why I wrote the book, how I wrote it, the mistakes I made and why that darn chicken crossed the road… I’ll share the stack I used to self-publish my book, The Making of Product Managers.

My product stack

Lena Sesardic

Entrepreneurial product person back in corporate after a 19-month entrepreneurial journey. I write about lessons from entrepreneurship and personal branding.

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