Product ideas are overrated, execution is underrated

Image of a toy hippo.
Image of a toy hippo.
Image by author — The inspiration behind the name “Hippokite.”

Product ideas are overrated, execution is underrated.


Golden Handcuffs


GIF of Alice in Wonderland looking into a multi-coloured broken mirror
GIF of Alice in Wonderland looking into a multi-coloured broken mirror

1. I quit my job with the goal of starting my own company.


“I’m going to self-publish my first book during a global pandemic!” said no one. Ever.

My product stack


My LinkedIn profile
My LinkedIn profile
Image by author


Early Career in Marketing





How it all started

Lena Sesardic

Product Manager turned Entrepreneur, Creator and Writer. I write about product management, customer discovery, entrepreneurship and audience building.

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