I Gained 500+ Followers From Just 1 Tweet: Apparently, My Message Mattered

Lena Sesardic
3 min readOct 25, 2021
The aftermath of a single tweet

On October 20th, 2021, something crazy happened.

I posted a random tweet after not tweeting for two months and went to bed early.

My tweet from Oct 20 that went viral
My tweet from Oct 20 that went viral

The next day I woke up, ate breakfast, worked in my new job for four hours and watered my dying orchid — completely oblivious to the fact my tweet had gone viral.

At 1:47 pm, I decided to open Twitter and my jaw hit the floor.

My off-the-cuff tweet had earned roughly 600 likes, 70 retweets, 50 replies. And I’d gone from around 1,100 followers to over 1,300 followers.

I had to scroll for almost a minute to get to the bottom of all the new notifications.

GIF of person scrolling on phone frantically

And that was just the beginning. Three days later as I write this blog post, my tweet has:

261,264 impressions, 2,493 likes, 204 retweets and 141 replies.

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Lena Sesardic

Product manager turned content marketer writing about product management, entrepreneurship & marketing.