How To Craft A Killer Personal Brand Story (And Make Amazing Clients Flock To You)

There’s a lot of fluffy content out there about how to craft a personal brand story. And I haven’t seen enough people use principles and frameworks from building startups to build personal brands.

So here’s a comprehensive post on how to think about and craft the best personal brand story that’ll make you forget how to send a cold email.

Alright, let’s get into it!

What’s a personal brand story?

It’s a way for you to describe why you do what you do to your target clients. But not in the context of you and your Instagram picture — perfect like. Rather, in the context of your target clients’ problems and challenges.

And what drives you to keep going despite feeling, at times, feeling like ripping your hair out.

Your personal brand story is a tool that helps you:

1. Differentiate yourself — your personal story and the way you tell it are unique.
2. Make yourself more relatable — your personal story makes you real.