Best LinkedIn Profile Tips to Help You Get More Service Clients

Lena Sesardic
15 min readSep 7, 2021

It’s leaking.

I’m talking about the funnel in your LinkedIn profile.

In fact, it’s probably leaking right now: you’re getting profile views but they’re not converting to as many paid clients as you’d like.

Gif of water leaking from bench

The good news is this 10-minute post covers the best LinkedIn profile tips for the following five parts of your profile:

  • LinkedIn profile photo
  • LinkedIn headline
  • LinkedIn banner
  • LinkedIn About section
  • LinkedIn Featured section

It’ll help you figure out where the leak is in your profile and how to plug it.

So let’s hop to it.

First up is the LinkedIn profile photo.

LinkedIn Profile Tips #1: LinkedIn profile photo

Your profile photo is the first place people look on your LinkedIn profile and the first impression they get of you. You need to look approachable and resemble a real human being people can relate to.

Avoid overly professional and stiff-looking headshots. Opt for more natural-looking photos without too much makeup or hair gel. And wear slightly less professional…

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Lena Sesardic

Product manager turned content marketer writing about product management, entrepreneurship & marketing.