Being a Solopreneur for the Past 19 Months Taught Me 7 Powerful Lessons

Lena Sesardic
10 min readSep 20, 2021

You know how they say a startup is about solving a problem before running out of money?

Well, they missed the part about running out of energy. I’ve been a solopreneur for 19 months now and I’ve found the scarcest resource to be my energy.

While you may be able to extend your financial runway, you can’t extend your energy beyond what you have.

So here are seven things I wish I’d known about being a solopreneur that would’ve stopped me from wasting my precious energy in the wrong places.

If you’re a solopreneur or are thinking about becoming one, I genuinely hope these insights will increase your success rate.

#1 We see new opportunities through rose-tinted glasses.

Also known as shiny object syndrome, new opportunities have a way of disguising themselves as flawless options with no downside. And they tend to appear precisely when we’ve hit an uninspiring moment in whatever project or venture we’re committed to at the time.

GIF of woman saying “you beautiful shiny unicorn!”

It’s hard to see the downsides of a new opportunity when we’re feeling stuck on what we’re currently working on. Because we’re looking for an escape — an easy way out.

--

--

Lena Sesardic

Product manager turned content marketer writing about product management, entrepreneurship & marketing.