Product ideas are overrated, execution is underrated

Image of a toy hippo.
Image by author — The inspiration behind the name “Hippokite.”

But what’s even more underrated than execution is getting started on a product idea—any idea—to practice how to execute.

Many entrepreneurs fall into the trap of taking a long time to pick the best idea to work on. …

“I’m going to self-publish my first book during a global pandemic!” said no one. Ever.

But before I get into the nitty-gritty of why I wrote the book, how I wrote it, the mistakes I made and why that darn chicken crossed the road… I’ll share the stack I used to self-publish my book, The Making of Product Managers.

My product stack

Lena Sesardic

Product manager & writer back in corporate after a 19-month entrepreneurial journey. I write about lessons from entrepreneurship and LinkedIn personal branding.

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